Privacy policy
Effective date: November 14, 2026
This Privacy Policy explains how BVQ DIGITAL LLC, trading as Ridge & Rook Watch Co. (“Ridge & Rook”, “we”, “us”), collects, uses, shares and protects personal information when you visit our online store, buy from us, create an account, contact us or interact with our marketing. BVQ DIGITAL LLC is the business responsible for your personal information (the “controller”).
BVQ DIGITAL LLC, 8200 NW 41st Street, 2nd Floor, Doral, Florida 33166, United States. Privacy contact: support@ridgeandrook.com.
At a glance
- We collect the information needed to sell, ship and support your order, plus data about how you use our store.
- Payments are processed by our payment providers; we never see or store your full card number.
- We share delivery details with our fulfilment partner and carriers so your order can reach you.
- With your consent where the law requires it, we use advertising and analytics tools from Meta, Google and TikTok.
- We do not sell your personal information for money. You can opt out of targeted advertising at any time through Your Privacy Choices.
- You can ask to access, correct or delete your information by emailing us.
1. Information we collect
Information you give us
- Contact and order details: name, email address, phone number (if provided), shipping and billing address, the products you order and your order notes.
- Account details: if you create an account, your email address, order history and saved addresses.
- Customer service: messages you send us by email or chat, and photos or videos you share for a return, delivery issue or warranty claim.
- Reviews: your name or initials, rating, comments and any photos you choose to submit.
- Newsletter: your email address when you sign up.
Payment information
Payments are processed by Shopify Payments, PayPal, Apple Pay and Google Pay. They collect and process your card or account details under their own privacy policies. We receive only limited information, such as the payment method type, the last four digits of a card, the billing address and whether the payment was approved.
Information collected automatically
- Device and usage data: IP address, browser and device type, operating system, language, the pages and products you view, items added to your bag, the website that referred you and the date and time of your visit.
- Approximate location: country and region inferred from your IP address, used for currency, shipping and fraud prevention. We do not collect precise GPS location.
- Cookies and similar technologies: see section 5.
Information from third parties
- Carriers and tracking services: delivery status and tracking events for your parcel.
- Shopify and payment providers: fraud-risk signals for your order.
- Advertising platforms: reports about how our ads perform, usually in aggregated form.
2. How we use your information
| Purpose | Legal basis (EEA/UK) |
|---|---|
| Process, ship and deliver your order, including customs clearance and duties-paid delivery | Performance of a contract |
| Handle returns, exchanges, refunds, lost parcels and warranty claims | Performance of a contract |
| Manage your account and send order, shipping and service emails | Performance of a contract |
| Answer your questions by email or chat | Performance of a contract; legitimate interests |
| Prevent fraud, secure our store and enforce our terms | Legitimate interests; legal obligation |
| Keep tax, accounting and transaction records | Legal obligation |
| Send our newsletter and marketing emails | Consent, or legitimate interests for existing customers where the law allows; you can unsubscribe at any time |
| Remind you of a checkout you did not complete | Legitimate interests or consent, as the law of your country requires |
| Ask for and publish product reviews | Legitimate interests (request); consent (publication) |
| Measure and improve our store, products and ads (analytics) | Consent where required; otherwise legitimate interests |
| Show you relevant ads on Meta, Google and TikTok, including remarketing | Consent where required |
We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing. Orders may be automatically screened for fraud risk; any order flagged by that screening is reviewed by a person before it is cancelled.
3. How we share your information
We share personal information only as described here:
- Shopify: our e-commerce platform hosts our store and processes data on our behalf, including checkout, customer accounts, Shopify Email and Shopify Inbox. See the Shopify Privacy Policy.
- Payment providers: Shopify Payments, PayPal, Apple and Google, to process payments and prevent fraud.
- Fulfilment partner and carriers: our international fulfilment partner, with facilities in Asia, receives your name, shipping address, phone number, email address and order contents to prepare and ship your order. It handles this data under a written agreement that allows it to use the data only to fulfil our orders, with security safeguards, limited access and notice to us of any data breach. Carriers, customs brokers and customs authorities in the transit and destination countries receive the information needed for delivery and customs clearance.
- Order tracking service: your tracking number and destination, so you can follow your parcel on our store.
- Reviews service: your name, email address and the products you bought, to invite you to review your purchase. Published reviews show your name or initials.
- Advertising and analytics partners: Meta (Facebook and Instagram), Google and TikTok receive device identifiers, browsing and purchase events and, where we use their server-side tools, hashed email address or phone number, to measure and personalise ads. These partners also act under their own privacy policies.
- Professional advisers and authorities: accountants, lawyers and insurers, and public authorities when the law requires it or to protect our rights, our customers or others.
- Business transfers: if our business is sold or merged, personal information may transfer to the new owner under this policy.
We do not sell personal information for money. Under some US state laws, sharing data with advertising partners for targeted (“cross-context behavioral”) advertising may count as a “sale” or “sharing”. You can opt out at any time; see section 9.
4. International transfers
We are based in the United States, and our service providers process data in the United States, in Asia (our fulfilment partner) and in other countries where they operate. These countries may not have the same data protection laws as yours. When we transfer personal information from the European Economic Area, the United Kingdom or Switzerland, the transfer to our fulfilment partner and to carriers is necessary to perform our contract with you, because your order is prepared and shipped from Asia. Our platform and technology providers, such as Shopify, Google and Meta, transfer data under the safeguards set out in their own terms, such as the European Commission’s Standard Contractual Clauses and their UK equivalent. You can ask us for more information about these safeguards.
5. Cookies and similar technologies
We and our partners use cookies, pixels and similar technologies to:
- Make the store work (essential): keep your bag, process checkout, remember your currency and keep the store secure. These cannot be switched off.
- Understand how the store is used (analytics): Shopify analytics and Google Analytics.
- Show relevant ads (marketing): Meta, Google Ads and TikTok pixels.
Where the law requires consent, for example in the European Economic Area and the United Kingdom, analytics and marketing technologies only run after you accept them in our cookie banner. You can change your choice at any time through Your Privacy Choices or your browser settings. We honour Global Privacy Control (GPC) signals as an opt-out of targeted advertising where required by law.
Our store uses Google Fonts. When a page loads, your browser connects to Google’s servers to download the fonts, which shares your IP address with Google.
6. Marketing communications
We send marketing emails only when you have subscribed or, for existing customers, where the law allows it. Every marketing email includes an unsubscribe link, and you can also email us to opt out. Order, shipping and service emails are not marketing and will still be sent while you have an active order or account. We do not currently send marketing by SMS or WhatsApp.
7. How long we keep your information
| Information | How long |
|---|---|
| Orders, invoices and payment records | 7 years, to meet tax and accounting obligations |
| Customer account | Until you delete it, then only what we must keep by law |
| Marketing subscription | Until you unsubscribe; we keep your email on a suppression list so we don’t contact you again |
| Customer service messages, return and warranty claims | 3 years after your last contact, or longer while a warranty claim is open |
| Analytics and advertising data | Up to 2 years, according to each platform’s settings |
8. How we protect your information
Our store runs on Shopify, which is certified PCI DSS Level 1 for payment security, and all connections to our store are encrypted (HTTPS). Access to personal information is limited to people who need it to run the business. No method of transmission or storage is completely secure, but we work to protect your information and will notify you and the authorities of a data breach where the law requires it.
9. Your privacy rights
Depending on where you live, you may have the right to:
- know what personal information we hold about you and receive a copy of it;
- correct inaccurate information;
- delete your information, subject to records we must keep by law;
- receive your information in a portable format;
- object to or restrict certain processing, including direct marketing;
- withdraw your consent at any time, without affecting earlier processing;
- opt out of targeted advertising and of the “sale” or “sharing” of personal information.
How to make a request: email support@ridgeandrook.com with your request and, if you have one, your order number. To opt out of targeted advertising, use Your Privacy Choices or enable Global Privacy Control in your browser. We may need to verify your identity before acting on a request, and we respond within the time the law requires (generally 30 days, or 45 days under US state laws, which can be extended where permitted). We will not discriminate against you for exercising your rights.
European Economic Area, United Kingdom and Switzerland
You have the rights listed above under the GDPR and the UK GDPR. You can also lodge a complaint with the data protection authority in the country where you live or work.
United States residents
Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other states with privacy laws have the rights to know, access, correct and delete their personal information, to opt out of targeted advertising and of the sale or sharing of personal information, and not to be discriminated against for using these rights. You may use an authorised agent to make a request on your behalf. If we decline your request, you can appeal by replying to our decision; we will respond to your appeal within the time required by your state’s law.
The table below lists the categories of personal information we collect, from you, your device and the third parties described above, for the purposes in section 2, and who we disclose them to:
| Category | Examples | Disclosed to |
|---|---|---|
| Identifiers | Name, email, phone, address, IP address, device and cookie IDs | Shopify, payment providers, fulfilment partner, carriers, tracking and reviews services, advertising partners |
| Customer records | Billing and shipping details, limited payment details | Shopify, payment providers, fulfilment partner, carriers |
| Commercial information | Products viewed, purchased or returned | Shopify, fulfilment partner, reviews service, advertising partners |
| Internet activity | Pages viewed, interactions with our store and ads | Shopify, analytics and advertising partners |
| Approximate geolocation | Country or region from your IP address | Shopify, analytics and advertising partners |
| Audio and visual information | Photos or videos you send for a claim or review | Shopify, reviews service |
We do not collect sensitive personal information for the purpose of inferring characteristics about you, and we do not knowingly sell or share the personal information of anyone under 16.
Canada, Brazil and other countries
If you live in Canada, Brazil or another country with data protection laws, you have the rights those laws grant, including access to and correction of your personal information. Contact us using the details below to exercise them.
10. Age requirement
Our store is intended for adults. You must be at least 18 years old to buy from us or create an account. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, please contact us and we will delete it.
11. Other websites and apps
Our store may link to other websites, and you may be able to buy from us through the Shop app. Those services are run by others under their own privacy policies.
12. Changes to this policy
We may update this Privacy Policy from time to time. We will post the new version here with a new effective date and, where the changes are significant, let you know by email or on our store.
13. Contact us
BVQ DIGITAL LLC, trading as Ridge & Rook Watch Co.
8200 NW 41st Street, 2nd Floor
Doral, Florida 33166
United States
Email: support@ridgeandrook.com
We reply within one business day, Monday to Friday.
